Applying New Strategies to Connect

In last month’s blog, I talked about using analytics to see trends in shopping preferences and behavior. So, as an extension of that idea, I’d like to give you a glimpse of how the application of that concept might look.

In February, Think With Google released an article relating searches and interests that were trending in January. It would appear that people are beginning to settle into the idea that a return to “normal” is not going to be as simple as picking up where we left off pre-pandemic nor as speedy as flipping a switch.

Searches for “quarantine activities” such as supplies for new crafting or hobby interests, places to walk their dogs, or things that can be done at home while still connecting to friends and family such as watch parties on various streaming services rose anywhere from 100% to 400%.

There were indications that people are hopeful that we will all be able to start getting out and interacting in public again with searches for party and wedding apparel, makeup apps, and beauty accessories and tips on the rise 200% to 300%.

And now, with the traditional 4 to 6 months advanced planning for travel (perhaps even longer for that dream vacation to end all vacations) people are starting to research destinations, flights and lodging, even where to get passport photos or apps in preparation for when the world opens up again.

While this information may or may not be directly related to your business as far as your particular product, service, or industry, it gives you an insight to the general mindset of your potential customer pool. What this information can give you is a way to connect with your customers, a fresh approach to put you in touch with what they are looking for and how what you have to offer fits into their wants and needs.