Let’s start out with a few questions. What did you do today that will move you toward the success you think you deserve? If you didn’t do anything that will move you toward success, why not?
Are you in a rut or getting complacent because things seem to be going OK? Are you just letting your daily duties slide by without any effort? Do you even know where you want to be next year, the next five years, or even the next 10 years? Ten years in today’s business world is a lifetime.
Some people manage to slide by doing very little work and it seems to be OK for them. I was like that as a college student. My sister Jane would get so mad at me because I was happy with B’s and C’s. I put in very little effort into obtaining all the A’s that she got. Just sliding by and doing “OK” so easy to do, and sometimes you don’t even realize that you are just going through the motions.
But unfortunately, without laser-like focus on your responsibilities at work and the same enthusiasm and laser-like focus on your personal dreams and goals, you will not be able to reach the success level that you are capable of. Too often we manage day-to-day projects moving us and our company along at an acceptable speed, but this is not proactive. The world and your competition will blow right by you unless you are on top of your business and your personal life. You need to look past the “now.”
I’m in the process of writing another book, and for a while, I couldn’t figure out what it was missing. The book was focused on the today, here and now, and not acknowledging how fast things are changing. I was trying to find a way for my readers get something tangible out of my book, but I was stuck.
I was talking to Dr. Steve Caldwell, one of the brightest businessmen and now an accomplished college business professor and author, and I told him about my problem. He asked me, “What do you want your readers to walk away with when they finish reading your book?”
Wow! I realized I was only focusing on the mechanics of success based on today’s needs, and not on the actionable takeaways for today and the future that will make my book worth reading. I had not really thought about the takeaways that my readers need and want today and even years down the road.
So today, ask yourself these questions:
- When I go to work today, what are the long-term benefits or takeaways I want my customers to have?
- How am I going to get my employees or associates to not only do their jobs, but have a vision of where the business is going? and
- How they can help it get there?
If you don’t know, or if you haven’t concentrated on what your customer needs today and in the future, you are putting yourself, your company, your employees or associates, and your customers at risk. You need to be the spark in your company that ignites everyone to start thinking about success today and tomorrow.